EFOODLOCAL

Greece’s leading intermediary between food businesses and customers is a true love brand. Our task was to create the visual identity for a new chain of convenience stores under their brand. Driven by an anti-mini market concept and the joyful vibe of the Greek neighbourhood, we developed “the localia”: a system based on “local heroes” to give to each store a spark of next-door convenience. The stores stood out and at the same time matched their surroundings, embracing local elements and giving them a fun twist!