Our aim has been to make the GNO recognizable, and to address a wider public across differences of age and culture.
“Recognizable by now, in their own modern style and finesse, the new posters of the Greek National Opera had initially annoyed its hardcore public when they were introduced two years ago. They are now collected fanatically by many.” George Vidalis, Eleftherotypia, 1 June 2009
K2design gladly teamed up again in 2013 with the National Opera, for the projects between 2013 to 2014. Every show, every opera has a central theme-symbol based on first the letter of the title. For Rigoletto R is leaving bloody traces, to the Cinderella σ forms a watch. Each poster will be a pure and simple sign.