Orange 2 Fly Brand Identity

Orange 2 Fly

Brand Identity

Is going abroad a challenge? Orange can fly you there!

Orange2Fly is a new Greek Airline Company that carries out worldwide operations in Wet Lease and Charter business. They came to us with a specific name and color coding for their brand ID. Colors are strong cross cultural symbols and Orange specifically is considered a playful and daring color, representing curiosity, adventurous spirit, and creativity, a perfect match to the sparkling energy of travel. A bold typography and the distinguishable outline of the plane’s back steering mechanism have been used to express the brand’s essence.


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