The best mountain tea grows close to the mountain top. Taygetos herbs cultivate their tea with the minimum intervention possible and harvest it by hand. But all this care isn’t enough to make a tea so special. What makes a critical difference is the mountain where it grows, the legendary mountain Taygetos. This precious landscape and the plants growing in it, the myths and traditions, but also the innovative remote cultivation methods of the herbs based on state-of-the-art technology, and last the team behind this product, were we called to figure out in this project case study and communicate uniquely in the final brand ID, logotype and packaging execution.