Tettix Herbs & Spices Brand Identity

Tettix Herbs & Spices

Brand Identity

From Aesop’s fables to the FMCG industry

Tettix in ancient Greek means Cicada, a harmless and quite popular insect species, that for many people indicates summer as it is widely thought that the season hasn't officially begun until the first songs of the cicadas are heard. Tettix is brought up in several Aesop’s fables and also used in myths and folklore to represent carefree living and immortality. Tettix company is active in the field of food industry with a wide area of activities. They came to us wanting to build a brand ID not linked directly to any of their services or products, but rather focused on their Tettix connection, in terms of its symbolism and nature.

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