“What Athens” aka Whathens, is a brand of Greek souvenirs, dedicated to the city of Athens. They are the fun memorabilia you want to take back home, the objects that remind you of all the wonderful things from your trip to Greece, the gifts that you want to give to your friends and family. Their brief was to be original and playful while the pool of ideas was limitless because of the local character that is deep-rooted in us. The task however was not simple, because designing something Greek had to circumvent all typical souvenirs, animate recognizable and iconic city elements but with a twist, avoid folklore citations and keep it spirited, fun and lively while honoring and respecting the city themes. We are very happy with this partnership where we regularly have new objects to develop, since as it turns out: no one can leave Athens without What Athens!